Autoresponder in Publishing an Ezine

E-mail Autoresponders   ·   February 26, 2009

Uses for an autoresponder are limitless. One such use is the publishing and distribution of an e-zine or newsletter to others. In view of the fact that autoresponder services usually are set up to send automatic responses to the people on the list at certain intervals after they sign up, setting up an autoresponder to send out an e-zine can be a little confusing.

In using a program or autoresponder it will depend on what type had you got, and be sure that you will have a ‘broadcast’ feature. The broadcast feature works essentially the same as the autoresponse feature, with one big difference. The messages are not sent out at spaces. The messages can, however, be scheduled to go out on a certain day, which has no bearing on when the subscriber was actually added to the mailing list. Broadcast messages are ‘one time’ messages that are only sent to your current mailing list. People who sign up for your list after the broadcast has been sent do not receive it, unless the specifically request it with an autoresponder address, which you must set up.

By using this superb broadcast feature of most autoresponder services, you can simply go and either types your newsletter, or copy and paste it into the editor, then choose to send the broadcast to your entire mailing list. The more advanced autoresponder services will usually have broadcasting features.

By using this program or autoresponder to maintain a mailing list and to distribute a newsletter is a wonderful idea. Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on the schedule that you set. List maintenance can become very difficult without the automation that autoresponders provide. You can write each issue of your ezine or newsletter well in advance, and have it delivered to your mailing list, no matter where you are or what you are doing. That is the beauty of automation!

The fact that broadcast and autoresponse messages are saved, you can easily refer back to old issues, or allow people to request past issues. One feature also is the use of tracking feature throughout each issue of the newsletter to determine how many clicks you are getting for the various products or websites that you promote in your e-zine.

You do not yet own one? Pucrachse now or signed up with up with any autoresponder service, make sure that you inquire about the broadcast feature first. Not all autoresponders or autoresponder services have this feature, and as your marketing progresses, you will find that this is one of the most useful features of the service or program.